Startuppers (France and the world),

Vitagora , ToasterLAB & mondelez international are offering you a unique opportunity:


make your innovation a global success story!


Do you have a brilliant food innovation for seniors 65+ and over?

Foods, ingredients, technologies, packaging, business models…


Take part in the Boomer Challenge and make your innovation a real world success!

Cash prizes and acceleration support to be won.​


The demographic of older consumers is exploding, but food innovators are racing to keep up. That is why Vitagora, ToasterLAB and Mondelez International are launching the Boomer Challenge, to detect and accelerate food innovations for life-loving seniors


More info and applications at


Applications close November 23rd, 2018!



For any questions:

Clémence PARIS
Tél : +33 (0)3 80 78 97 97   
Mobile : +33 (0)6 87 91 51 74